Using AI to conduct research and organize thoughts into a blog post (and marketing content). Today's topic: Learn how to transform negative online reviews into positive results in the hospitality industry. Discover insights for improving guest experience, building guest-centricity, and making data-driven decisions to improve reputation, success, and guest satisfaction.

We took ChatGPT for a spin on a topic we’re pretty familiar with. It wrote a perfectly formatted blog post with on-point content in about 30 seconds. See it here:

What's in the stars? Looking at 5 point rating scales, historically and in common practice today; TripAdvisor, Google Reviews, & Yelp.

Having a guest experience feedback program in place is great, but it's important to ensure proper action is taken on the feedback received.

Exceeding Guest Expectations: It's complicated. Should we always be striving to deliver experiences that exceed guest expectations?

We're deep into hockey's Stanley Cup Finals and in honor of North America's oldest team sport trophy being contested, our newest episode of Feedback Matters gets into the story of how a hockey metric inspired us to rethink how we use and visualize guest loyalty data.

A recent story and Tweet by New Jersey News Channel 12 about a business owner who fires back at people leaving him negative online reviews got us talking about how the it's still the wild west out there in the world of online reviews- a topic we first addressed 15 years ago.

The 2016 US presidential election saw the majority of American voters consuming news on social media, particularly Facebook, where they were algorithmically exposed to content based on their past preferences, likes, shares and web history. The result was that users saw and heard more of what they wanted to see and hear in the past, which may have affected the outcome of the election. From a business perspective, it is important to understand the perspective of all customers, whether favorable or not. Business managers should be proactive in gathering feedback across a spectrum of sources in order to make better-informed decisions.

Combatting fake online reviews-- again. We've been railing about this topic since...well, since online reviews became a thing. Read our latest take here.