The GuestInsight Feedback Platform
GuestInsight is a hospitality-focused guest feedback and analytics platform designed to support how hotels, restaurants, and hospitality teams collect, understand, and act on guest feedback — thoughtfully and at scale.
At the core of the platform are two proven survey models — Hotelier and Restaurateur — each built around a structured guest journey, flexible architecture, and practical insight. These models have been refined through years of real-world use and are trusted by hundreds of properties to surface what matters most to guests.
Beyond collecting feedback, GuestInsight helps teams make more of it — turning guest responses into clearer insight for internal decision-making, and, when appropriate, into visible social proof that supports reputation and booking decisions.
Our platform follows a structured feedback loop built on these core principles...
Collect Thoughtful, Guest-Friendly Feedback
Everything starts with asking the right questions, in the right way, at the right moment.
GuestInsight’s survey models are designed around real guest journeys in hospitality — balancing structure with flexibility so feedback is easy for guests to provide and meaningful for teams to use.
- Proven survey models, refined through years of real-world use
- Mobile-friendly design that fits naturally into the post-stay experience
- Smart logic that adapts questions based on guest responses
- Branded delivery that reflects your property, not a generic survey tool
The result is consistent, high-quality feedback that guests are willing to complete and teams can rely on.
→ Learn more about our survey models
Understand Guest Sentiment with Clarity and Context
Guest feedback is most valuable when teams can understand what it’s saying — and how it’s changing over time.
GuestInsight brings structure and clarity to guest responses, combining quantitative data with open-ended comments so teams can see both the “what” and the “why.”
- Real-time dashboards provide visibility into guest sentiment as feedback comes in
- Alerts and thresholds help teams stay aware of issues that may need attention
- Trend analysis highlights patterns across stays, departments, and time periods
- Fan Value Score (FVS) summarizes guest loyalty potential in a single, easy-to-track metric
→ Learn more about Fan Value Score
AI-assisted analysis with ELLA
ELLA is GuestInsight’s AI analysis engine, designed to support — not replace — human interpretation.
ELLA helps teams:
- Surface recurring themes in open-ended guest comments
- Identify sentiment trends across large volumes of feedback
- Save time reviewing and categorizing responses
AI is used to organize and summarize feedback, while teams remain in control of interpretation and action.
Turn Private Feedback into Actionable Insight
Delivering a great guest experience takes real effort. GuestInsight helps ensure that feedback from those experiences is easy to review, share, and apply.
By bringing survey data, guest comments, and analysis together, GuestInsight helps teams:
- Identify operational strengths and areas that may need attention
- Prioritize improvements based on guest impact
- Track whether changes are improving the guest experience
- Align teams around a consistent view of guest sentiment
Private feedback becomes an everyday management resource — not just a retrospective report.
Turn Guest Feedback into Social Proof That Supports Bookings
Great guest experiences don’t just inform internal decisions — they also build trust with future guests.
GuestInsight helps extend the value of private feedback beyond internal insight by making positive guest voices visible at key decision moments.
Live Testimonial Feed
GuestInsight’s AI-curated Testimonial Feed displays real, opt-in guest comments from surveys directly on your website and booking pages.
Because the feed updates continuously, visitors see fresh, credible guest voices in real time — reinforcing trust and helping keep guests booking direct instead of leaving your site to check review platforms.
→ See how the Testimonial Feed drives trust and direct bookings
ReviewComposer
ReviewComposer is a GuestInsight feature designed to help more happy guests follow through and post reviews, without adding work.
When a guest completes a high-scoring survey, ReviewComposer uses the feedback they’ve already provided to generate a natural, ready-to-share review draft — in their own voice.
Guests remain fully in control:
- Copy the draft as-is
- Edit it if they wish
- Or choose not to post
Nothing is posted automatically. ReviewComposer simply removes friction.
→ Learn more about ReviewComposer
Together, the Testimonial Feed and ReviewComposer help ensure that more of the great experiences you’re already delivering are visible where future guests are making booking decisions.
Built for Hospitality Teams
GuestInsight is not a generic survey tool. It’s built specifically for hospitality businesses that care about guest experience, reputation, and long-term loyalty.
For more than 20 years, GuestInsight has helped hospitality teams:
- Design thoughtful, guest-friendly surveys
- Analyze satisfaction and experience trends
- Identify what’s working — and what needs attention
- Turn private feedback into insight and public trust
The platform scales from single properties to multi-location groups and adapts to how teams already work.
See GuestInsight in Action
If you’d like to see how GuestInsight — including ELLA, the Testimonial Feed, and ReviewComposer — fits into your operation, we’d be happy to walk you through it.
Reach out to info@guestinsight.com to schedule a private walkthrough at your convenience.
Smart Feedback, Seamless Workflow
Take a tour of our feedback platform specific to your type of hospitality business: