The GuestInsight Feedback Platform
GuestInsight’s hospitality-focused guest feedback platform is designed to streamline how hotels, restaurants, and other hospitality businesses collect, analyze, and act on guest feedback.
At the core of our platform are two proven survey models—Hotelier and Restaurateur—both designed around the same structured guest journey, scalable architecture, and actionable insights. These models have been refined over years of real-world use and are trusted by hundreds of properties to surface what matters most to guests.
Our solution follows a structured feedback loop built on three core principles:
① Start with a Simple, Guest-Centric Ask
The importance of feedback in today’s review-fueled economy can’t be overstated. But the request must be purposeful. We believe feedback requests deserve to stand alone—not bundled with promotions or marketing emails.
Personalized, branded invitations make the request for feedback engaging and guest-centric.
💬 Clear, thoughtful messaging explains the value of guest feedback in improving future experiences.
⏳ Timely follow-ups encourage participation without being intrusive.
② Make Feedback Collection Intuitive & Guest-Friendly
Our surveys are designed to respect your guests’ time and attention—without sacrificing depth or quality of insight.
📱 Optimized for mobile: More than half of surveys are completed on smartphones
🔄 Dynamic survey flow: Guests only see relevant questions
🎯 Clean, guest-friendly layouts improve completion rates
🧩 Built on Proven Models
Our surveys aren’t built from scratch—they’re powered by two structured feedback models we’ve refined over decades in hospitality:
Hotelier Survey Model
Designed for hotels, inns, and resorts, this model captures the full guest journey—from check-in to guest rooms to loyalty—using structured questions and a consistent 5-point agreement scale. The framework stays consistent, but the details adapt to your property. Want to ask about valet service, spa experience, or local bath products? We’ll tailor it to reflect your operations.
Restaurateur Survey Model
Ideal for standalone restaurants or on-property dining venues, this model mirrors the same structure: measuring service, food, ambiance, and guest loyalty. Attributes are flexible—so a quick-service café might focus on speed and order accuracy, while a fine-dining outlet may evaluate sommelier service or wine selection.
Both models are:
•Structured for clarity and comparability
•Flexible to reflect your operations and guest expectations
•Designed to work across device types and guest types
•Powered by our signature Fan Value Score for loyalty tracking
Want a deeper dive into how each model works?
👉 Learn More About Our Survey Models
③ Turn Feedback into Actionable Insights
Feedback only matters if it drives better decisions. GuestInsight gives your team the visibility and tools to act fast and stay ahead of reviews.
📊 Real-time dashboards help monitor guest sentiment and highlight operational blind spots
📈 Trend analysis and AI-powered sentiment detection surface opportunities for improvement
⭐ Our Fan Value Score (FVS) distills guest loyalty potential into a single metric
🔗 Integrations with BI tools, PMS, and CRM platforms give you a 360° view
📝 Happy guests are prompted to leave reviews on your preferred review platforms or social media channels
📢 AI-curated real-time testimonial feeds turn positive feedback into conversion tools
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Smart Feedback, Seamless Workflow
Whether you run a small inn, a fine dining concept, or a multi-property resort brand, our platform adapts to your operation—and brings consistency to your guest experience insights.
Take a tour of our feedback platform specific to your type of hospitality business: