Who We Are
GuestInsight is more than a survey tool—it’s a strategic feedback platform designed specifically for hospitality organizations that want to understand, adapt, and grow. Powered by over two decades of industry expertise, our mission is simple: help hospitality operators unlock the full story behind every guest experience.
Unlike generic, built-in feedback tools bundled with PMS or email marketing platforms, GuestInsight goes deeper. Our clients don’t just collect survey data—they uncover patterns, spot gaps, and take meaningful action.
We bring clarity to complexity, helping operators focus on what matters most: listening to their guests and turning insight into impact.
Where We Started
GuestInsight is a service of Database Sciences, a pioneering online quantitative research firm founded in 1999. Long before customer feedback became a dashboard metric, we were helping clients across hospitality, financial services, automotive, pharma, and consumer goods make smarter business decisions through structured guest and customer insight.
We were one of the first to bring consumer market research online, and we continue to evolve with the tools, technology, and trends shaping today’s hospitality landscape.
As our business matured, we saw the growing need for a dedicated, hospitality-focused survey and analytics solution—one that not only gathered data but made sense of it. That’s when GuestInsight moved to the forefront, delivering the tailored experience our clients rely on today.
Built for Hospitality
Our platform is purpose-built for hospitality operators—from lodging to food & beverage—who want:
•Actionable post-stay feedback—not vanity metrics
•Strategic guidance on survey design, timing, and messaging
•Real-time dashboards, custom reporting, and open-ended text analysis
•An experienced team that knows the nuances of guest behavior
In short, we do more than provide software. We become a partner in your guest experience strategy.
In this wide-ranging conversation on the Gain Momentum Podcast, GuestInsight founder Jeff Robbins reflects on more than 25 years of innovation in hospitality tech, guest feedback, and market research.
Jeff shares not only the story behind GuestInsight and its evolution from Database Sciences, but also practical insights on:
•Navigating industry shifts and tech pivots
•Building a feedback culture that actually improves operations
•Using AI to make guest communication more relevant and effective
•The balance between automation and human connection in service delivery
•Why smart feedback strategy outperforms generic surveys every time
Watch the interview to hear Jeff’s take on how technology, feedback, and thoughtful strategy come together to shape better guest experiences—the kind of insight and expertise our clients rely on to stay ahead in the hospitality landscape.
Let’s Talk Guest Experience
You’re already listening to your guests—now it’s time to go deeper.
GuestInsight helps hospitality teams uncover richer insights, fine-tune strategy, and turn feedback into measurable impact.
core values That Guide Our Services
People First
A Web Service Company Run By People
Technology is a fantastic research enabler; it has allowed us to gather and analyze the opinions of millions of people in the 20+ years we've been doing this- a feat that would have been impossible without a small army just a few years before we opened our doors. That said, we believe that while technology drives our services, it is our people that drive our business. From your first inquiry, you will be in touch with one of our professionals, not a call center - to guide you through sign-up, get GuestInsight working for you, and be available by email or phone whenever you have questions.
The Value of Your Guest's Opinion
Keep The Feedback Ask Pure
The importance of feedback to businesses is paramount in today's review fueled purchase economy. As such, its importance to both you and your guests must be prioritized and not bundled with sales and marketing messages. By only combining the "ask" for feedback with a thank you for their business, our clients are aligned with our belief that this demonstrates to guests how important their perspective is.
Keeping the feedback request "pure" shows respect and is a great way to wrap up the guest experience you deliver.
Respect For Time
Time Is Money
Do you have time to answer a 15 minute survey?
Neither do your guests.
Ben Franklin's aphorism applies both to you and your guests. In 2023, we have a shorter window of opportunity than ever before to get and keep the attention of your guests to provide feedback. Let us help you use it wisely.
It's all about our experience and the features we've built into our services to maximize that opportunity, as well as make it just as easy and efficient for you to digest and act on guest feedback.
Know The Score
Put the Science of Market Research Technology to Work
Our guest satisfaction surveys and reporting analytics are built on 30+ years of research experience.
Tap into the key drivers of guest loyalty by knowing the score; the Fan Value Score, that is. Learn more about this key metric that's been helping our clients understand which, and how many, of their guests are likely to positively influence future business.
Our cloud analytics tools are intelligently designed to get you to actionable information quickly; understand what's working great on-property and what may need a little attention. All of your survey data is distilled into trackable metrics that have been guiding our client base for 17+ years.
Prefer to Explore on Your Own? Take a Self-Guided Demo
You can experience our platform at your own pace with our self-guided demos. Discover the features and benefits of GuestInsight whenever it’s convenient for you.
Some of the world’s most respected properties, companies, and institutions have trusted us to survey their guests & customers...
Read, listen, and/or watch more about how we approach collecting and managing feedback.
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