Guest Feedback for Inns, Hotels, and Resorts

Many property management systems and email marketing platforms include basic survey tools.These tools can be useful for collecting simple feedback, but they are typically designed as add-ons rather than dedicated guest feedback platforms.

Surveys sent through email marketing tools can also be perceived differently by guests. Because they often arrive alongside promotional emails or newsletters, some guests view them as just another marketing message rather than a thoughtful request for feedback about their experience.

GuestInsight focuses specifically on the quality of the feedback experience and the insight that comes from it.
That means:
• Surveys designed specifically for hospitality guest experiences
• A survey experience that feels like a natural post-stay touchpoint, not a marketing message
• Structured feedback that reveals operational strengths and weaknesses
• Analytics that highlight meaningful satisfaction trends
• Tools that help satisfied guests easily share their experiences online

Because the survey itself is thoughtfully designed and easy for guests to complete, properties often receive more responses and more useful insight than they would from generic survey tools.

GuestInsight doesn’t simply collect guest feedback. It organizes survey responses into clear operational insight that hotel teams can act on.

Because surveys are structured and categorized, managers can quickly see how different parts of the guest experience are performing and track changes over time.

GuestInsight helps hotel teams monitor:
• Guest room comfort and amenities
• Guest services and staff interactions
• Public spaces and facilities
• Food and beverage experiences
• Overall satisfaction and loyalty indicators

The analytics dashboard highlights the trends that matter most to hotel operations, including key indicators such as:
• Fan Value Score (FVS) – a loyalty indicator
• Guest satisfaction trends over time
• Operational category performance
• Guest services and room satisfaction
• Expectations versus actual experience

GuestInsight also includes ELLA, our AI-powered analysis engine, which helps organize and tag open-ended guest comments and online reviews. This allows managers to quickly identify common themes, recognize exceptional staff performance, and spot emerging issues that might otherwise be missed.

Instead of reviewing individual comments one by one, management teams gain a clear picture of how the guest experience is evolving across the property.

For many properties, this operational visibility becomes just as valuable as the increase in positive reviews.

GuestInsight supports a wide range of lodging operations, including:
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• Boutique hotels and inns
• Independent resorts
• Multi-property hotel groups
• Vacation rental operators
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The platform is flexible enough for smaller properties while providing the analytics depth larger hospitality operations need.

For organizations with multiple properties, GuestInsight also includes a multi-property analytics layer that allows operators to monitor trends and performance across their portfolio while still viewing detailed feedback at the individual property level.

GuestInsight uses simple, transparent pricing designed for real-world hospitality budgets.

Pricing typically scales based on factors such as the number of guest rooms, team members using the platform, and the number of facilities being evaluated in the survey.

Because the platform is delivered as a cloud-based service, there is no hardware or software to install.

Many lodging operators find that the monthly investment is easily justified by the operational insight gained and the increase in positive reviews that influence booking decisions.

You can explore pricing for your property using our interactive pricing calculator.

View Pricing