AI-powered insight for hospitality teams
Guest feedback becomes actionable intelligence with AI-powered text analysis and sentiment detection
Say hello to ELLA...
ELLA by GuestInsight is a secure, web-based tool that helps hospitality teams make sense of open-ended guest feedback — faster and smarter.
Using advanced AI, ELLA analyzes guest survey comments and online reviews, tagging each response by topic (e.g., rooms, staff), assigning departments, scoring sentiment, and highlighting high-priority issues.
ELLA helps you explore guest feedback at scale, from surveys and online reviews, by automatically tagging, scoring, and prioritizing what matters most.
Hours of manual review become minutes of clarity

The Problem
Surveys give you scores. Reviews give you stars.
But comments? That’s where the gold is; and most teams don’t have the time to mine it.

The Solution
ELLA analyzes open-ended guest feedback using AI; surfacing patterns, assigning departmental responsibility, flagging sentiment, and highlighting urgent issues.
All securely delivered in a live dashboard connected to your existing tools.

What's In A Name
ELLA stands for
Engage · Listen · Learn · Act; the same thoughtful process hospitality teams use to turn
feedback into improvement.
This is more than an acronym - it's a philosophy built into every insight ELLA delivers.
What ELLA can do
•Tag each comment or review with department-relevant topics
•Score guest sentiment (positive, neutral, negative)
•Highlight urgent or recurring themes
•Assign follow-up to internal team members
•Explore feedback by room, category, or time period

Flexible Platform Options
ELLA is already integrated into the GuestInsight platform; no setup required, and included at no added cost for existing clients.
Not using our surveys? ELLA is also available as a standalone subscription; perfect for analyzing online reviews or guest survey data from any source.
FAQs
Yes; Personally Identifiable Information (PII) is excluded from all AI processing, and data is encrypted at rest and in transit.
Yes! You can upload data from other platforms or public reviews.
No. The AI Large Language Model does not retain or use your content for training.
Still have questions?
Reach out to our Guest Experience Specialist team: info@guestinsight.com
See ELLA AI in action
Schedule a personalized demo with our product team and discover how AI transforms your feedback.
