Guest Feedback Tools
The GuestInsight Feedback Platform
GuestInsight is a hospitality-focused guest feedback and analytics platform designed to support how hotels, restaurants, and hospitality teams collect, understand, and act on guest feedback, thoughtfully and at scale.
At the core of the platform are two proven survey models, Hotelier and Restaurateur, each built around a structured guest journey, flexible architecture, and practical insight. These models have been refined through years of real-world use and are trusted by hundreds of properties to surface what matters most to guests.
Beyond collecting feedback, GuestInsight helps teams make more of it, turning guest responses into clearer insight for internal decision-making, and, when appropriate, into visible social proof that supports reputation and booking decisions.
Our platform follows a structured feedback loop built on these core principles...
Collect: Survey Smarter
Analyze: Crunch the Numbers
Analyze: Dig deeper with ELLA AI
Optimize Operations
Drive Revenue
Collect Thoughtful, Guest-Friendly Feedback
Everything starts with asking the right questions, in the right way, at the right moment.
GuestInsight’s survey models are designed around real guest journeys in hospitality, balancing structure with flexibility so feedback is easy for guests to provide and meaningful for teams to use.
- Proven survey models, refined through years of real-world use
- Mobile-friendly design that fits naturally into the post-stay experience
- Smart logic that adapts questions based on guest responses
- Branded delivery that reflects your property, not a generic survey tool
The result is consistent, high-quality feedback that guests are willing to complete and teams can rely on.
Understand Guest Sentiment with Clarity and Context
Guest feedback is most valuable when teams can understand what it’s saying and how it’s changing over time.
GuestInsight brings structure and clarity to guest responses, combining quantitative data with open-ended comments so teams can see both the “what” and the “why.”
- Real-time dashboards provide visibility into guest sentiment as feedback comes in
- Alerts and thresholds help teams stay aware of issues that may need attention
- Trend analysis highlights patterns across stays, departments, and time periods
- Fan Value Score (FVS) summarizes guest loyalty potential in a single, easy-to-track metric
The result is consistent, high-quality feedback that guests are willing to complete and teams can rely on.
AI-assisted analysis with ELLA
ELLA is GuestInsight’s AI analysis engine, designed to support, not replace, human interpretation.
ELLA helps teams:
- Surface recurring themes in open-ended guest comments
- Identify sentiment trends across large volumes of feedback
- Save time reviewing and categorizing responses
AI is used to organize and summarize feedback, while teams remain in control of interpretation and action.
Turn Private Feedback into Actionable Insight
Delivering a great guest experience takes real effort. GuestInsight helps ensure that feedback from those experiences is easy to review, share, and apply.
- Identify operational strengths and areas that may need attention
- Prioritize improvements based on guest impact
- Track whether changes are improving the guest experience
- Align teams around a consistent view of guest sentiment
Private feedback becomes an everyday management resource, not just a retrospective report.
Turn Guest Feedback into Social Proof That Supports Bookings
Feedback from guest experiences doesn’t just inform internal decisions; it can also build trust with future guests.
GuestInsight's liveTestimonial Feed and ReviewComposer tools help ensure that more of the great experiences you’re already delivering are visible where future guests are making booking decisions.
Live Testimonial Feed
Our AI-curated Testimonial Feed displays real, opt-in guest comments from surveys directly on your website and booking pages.
Because the feed updates continuously, visitors see fresh, credible guest voices in real time; reinforcing trust and helping keep guests booking direct instead of leaving your site to check review platforms.
Learn more about how the Testimonial Feed drives trust and direct bookings >
ReviewComposer
ReviewComposer is a GuestInsight feature designed to help more happy guests follow through and post reviews, without adding work.
When a guest completes a high-scoring survey, ReviewComposer uses the feedback they’ve already provided to generate a natural, ready-to-share review draft — in their own voice.
Guests remain fully in control:
- Copy the draft as-is
- Edit it if they wish
- Or choose not to post
Nothing is posted automatically. ReviewComposer simply removes friction.
Built for Hospitality Teams
GuestInsight is not a generic survey tool. It’s built specifically for hospitality businesses that care about guest experience, reputation, and long-term loyalty.
For more than 20 years, GuestInsight has helped hospitality teams:
Design thoughtful, guest-friendly surveys
Analyze satisfaction and experience trends
Turn private feedback into insight and public trust
The platform scales from single properties to multi-location groups and adapts to how teams already work.GuestInsight is not a generic survey tool. It’s built specifically for hospitality businesses that care about guest experience, reputation, and long-term loyalty.
Your Guests Are Influencers
Your past guests are your most persuasive marketing source. We provide the tools to amplify their voices and influence future bookings.
Capture High-Fidelity Data
Our specialized surveys go deeper than generic tools, capturing the structured data required to identify true advocates and return intent.
Amplify Social Proof
Through ReviewComposer, we guide satisfied guests to share their private praise as public reviews on the channels that matter most to you.
Maximize ROI
By amplifying the voices of happy guests, we help you drive direct revenue through authentic influence.
See GuestInsight in Action
If you’d like to see how GuestInsight — including ELLA, the Testimonial Feed, and ReviewComposer — fits into your operation, we’d be happy to walk you through it.
Questions
Find answers about GuestInsight for your restaurant
We handle the technical setup for you. You choose your survey questions, set distribution preferences, and we manage the rest. Most restaurants are collecting feedback within days, not weeks.
GuestInsight connects with major POS systems, email platforms, and review management tools. If you use a specific system, we likely integrate with it. Contact our team for a full list of available integrations.
Absolutely. Our templates are built on hospitality best practices, but you can adjust questions to match your restaurant's priorities. We recommend keeping surveys short to maximize response rates.
Our Restaurateur plan starts at $35 per month and includes core survey tools, basic analytics, and email support. Larger operations can explore custom pricing. No long-term contracts required.
We provide email support, onboarding assistance, and access to our resource library. Your team can reach us during business hours, and we're committed to helping you get the most from GuestInsight.
Need more help?
Reach out to our team
FAQ
Common questions about GuestInsight, our platform, and how we support your success
Most properties are live within 48 hours. Our team handles the technical work while you focus on operations. We provide training and support every step of the way.
Absolutely. Our survey builder lets you add custom questions, adjust timing, and tailor the experience to your brand. We also offer guided templates based on your property type.
Guest data is encrypted and stored securely. We comply with all major privacy regulations including GDPR. Your guests' information is never shared or sold.
Yes. GuestInsight connects with major PMS platforms, review sites, and analytics tools. If your system isn't listed, our API makes custom integration straightforward.
We provide email support, phone support during business hours, and a dedicated onboarding specialist for your team. Our knowledge base covers setup, reporting, and troubleshooting.
Need more help?
Our team is ready to answer your questions.