GuestInsight Testimonial Feed

Turn real guest feedback into social proof that drives direct bookings.

When travelers are deciding where to stay or dine, they look for reassurance that others have had a great experience — recently.

The GuestInsight Testimonial Feed helps hospitality businesses showcase authentic, up-to-date guest feedback exactly where it matters most: on their own website, at the moment guests are making a booking decision.

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Why testimonial feeds work

Online reviews strongly influence booking behavior, but sending prospective guests off-site to read them means losing control of both the experience and the message.

The GuestInsight Testimonial Feed brings trusted social proof onto your website, allowing you to:

• Reinforce confidence at the moment of decision
• Show that positive guest experiences are ongoing — not outdated
• Support direct bookings without relying solely on OTAs

Unlike static testimonial pages, the GuestInsight feed updates automatically as new guest feedback comes in.

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What the Testimonial Feed does

The Testimonial Feed displays real guest comments collected through your GuestInsight surveys and curated in real time.

It is designed to:

• Highlight positive, credible guest feedback
• Keep content fresh and relevant
• Reflect the authentic voice of your guests — not marketing copy

The feed can be embedded on landing pages, booking pages, or anywhere social proof helps reduce hesitation and build trust.

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How it works behind the scenes

GuestInsight uses AI-assisted analysis to evaluate incoming guest feedback and determine which comments are appropriate for public display.

Behind the scenes, the platform:

• Analyzes sentiment, tone, and relevance of open-ended responses
• Filters out comments that are neutral, unclear, or not suitable for public display
• Continuously updates the feed as new feedback is collected

The result is a live, curated stream of guest voices that reflects what guests are experiencing now — not months ago.

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Always human-controlled

While the Testimonial Feed is automatically curated using AI, your team always has the final say.

• Every testimonial shown publicly has already passed GuestInsight’s AI quality and sentiment checks
• Your team can remove any testimonial at any time if it doesn’t feel right for your property, brand, or current context
• Nothing is locked in, and nothing is required to be displayed

This ensures the feed remains authentic, brand-aligned, and appropriate — while still benefiting from automation and scale.

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Designed to work with ReviewComposer

The Testimonial Feed pairs naturally with ReviewComposer, GuestInsight’s tool for helping happy guests follow through and post public reviews.

Together, they create a complete reputation loop:

• ReviewComposer helps guests turn private feedback into ready-to-share public reviews
• The Testimonial Feed showcases real guest voices directly on your website
• Both are powered by the same survey data and analytics foundation

The result is more visibility for positive experiences — without asking guests to start from scratch.

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➡Learn more about ReviewComposer

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