① Collect Thoughtful, Guest-Friendly Feedback
Everything starts with asking the right questions, in the right way, at the right moment.
GuestInsight’s survey models are designed around real guest journeys in hospitality — balancing structure with flexibility so feedback is easy for guests to provide and meaningful for teams to use.
- Proven Hotelier and Restaurateur survey models, refined through years of real-world use
- Mobile-friendly design that fits naturally into the post-stay experience
- Smart logic that adapts questions based on guest responses
- Branded delivery that reflects your property, not a generic survey tool
The result is consistent, high-quality feedback that guests are willing to complete and teams can rely on.
② Understand Guest Sentiment with Clarity and Context
Guest feedback is most valuable when teams can quickly understand what it’s saying — and how it’s changing over time.
GuestInsight brings structure and clarity to guest responses, combining quantitative data with open-ended comments so teams can see both the “what” and the “why.”
- Real-time dashboards provide visibility into guest sentiment as feedback comes in
- Alerts and thresholds help teams stay aware of issues that may need attention
- Trend analysis highlights patterns across stays, departments, and time periods
- Fan Value Score (FVS) summarizes guest loyalty potential in a single, easy-to-track metric
AI-assisted analysis with ELLA
ELLA is GuestInsight’s AI analysis engine, designed to support — not replace — human interpretation.
ELLA helps teams:
- Surface recurring themes in open-ended guest comments
- Identify sentiment trends across large volumes of feedback
- Save time reviewing and categorizing responses
AI is used to organize and summarize feedback, while teams remain in control of interpretation and action.
③ Turn Private Feedback into Actionable Insight
Delivering a great guest experience takes real effort. GuestInsight helps ensure that feedback from those experiences is easy to review, share, and apply.
By bringing survey data, guest comments, and analysis together, GuestInsight helps teams:
- Spot operational strengths and blind spots
- Prioritize improvements based on guest impact
- Track whether changes are improving the guest experience
- Align teams around a consistent view of guest sentiment
Private feedback becomes an everyday management resource — not just a retrospective report.
④ Turn Guest Feedback into Social Proof That Supports Bookings
Great experiences don’t just inform internal decisions — they also build trust with future guests.
GuestInsight helps extend the value of private feedback beyond internal insight by making positive guest voices visible at key decision moments.
Live Testimonial Feed
GuestInsight’s AI-curated Testimonial Feed displays real, opt-in guest comments from surveys directly on your website and booking pages.
Because the feed updates continuously, visitors see fresh, credible guest voices in real time, reinforcing trust and helping keep guests booking direct instead of leaving your site to check review platforms.
ReviewComposer
ReviewComposer builds on the same guest-centric approach.
When a guest completes a high-scoring survey, ReviewComposer uses the feedback they’ve already provided to generate a natural, ready-to-share review draft — in their own voice.
Guests remain fully in control:
- Copy the draft as-is
- Edit it if they wish
- Or choose not to post
Nothing is posted automatically. ReviewComposer simply removes friction at the moment guests are invited to share their experience publicly.
Together, the Testimonial Feed and ReviewComposer help ensure that more of the great experiences you’re already delivering are visible where future guests are making booking decisions.
Built for Hospitality Teams
GuestInsight is not a generic survey tool. It’s built specifically for hospitality businesses that care about guest experience, reputation, and long-term loyalty.
For more than 20 years, GuestInsight has helped hospitality teams:
- Design thoughtful, guest-friendly surveys
- Analyze satisfaction and experience trends
- Identify what’s working — and what needs attention
- Turn private feedback into insight and public trust
The platform scales from single properties to multi-location groups and adapts to how teams already work.
The GuestInsight Feedback Platform
GuestInsight is a hospitality-focused guest feedback and analytics platform designed to help hotels, inns, resorts, restaurants, and management groups understand what guests experience — and make more of every positive stay.
From thoughtful survey design to actionable insight and reputation impact, GuestInsight helps teams close the loop between what guests say privately and what future guests see publicly.
① Collect Better Guest Feedback
The importance of feedback in today’s review-fueled economy can’t be overstated. But the request must be purposeful. We believe feedback requests deserve to stand alone—not bundled with promotions or marketing emails.
Personalized, branded invitations make the request for feedback engaging and guest-centric.
💬 Clear, thoughtful messaging explains the value of guest feedback in improving future experiences.
⏳ Timely follow-ups encourage participation without being intrusive.
② Make Feedback Collection Intuitive & Guest-Friendly
Our surveys are designed to respect your guests’ time and attention—without sacrificing depth or quality of insight.
📱 Optimized for mobile: More than half of surveys are completed on smartphones
🔄 Dynamic survey flow: Guests only see relevant questions
🎯 Clean, guest-friendly layouts improve completion rates
🧩 Built on Proven Models
Our surveys aren’t built from scratch—they’re powered by two structured feedback models we’ve refined over decades in hospitality:
Hotelier Survey Model
Designed for hotels, inns, and resorts, this model captures the full guest journey—from check-in to guest rooms to loyalty—using structured questions and a consistent 5-point agreement scale. The framework stays consistent, but the details adapt to your property. Want to ask about valet service, spa experience, or local bath products? We’ll tailor it to reflect your operations.
Restaurateur Survey Model
Ideal for standalone restaurants or on-property dining venues, this model mirrors the same structure: measuring service, food, ambiance, and guest loyalty. Attributes are flexible—so a quick-service café might focus on speed and order accuracy, while a fine-dining outlet may evaluate sommelier service or wine selection.
Both models are:
•Structured for clarity and comparability
•Flexible to reflect your operations and guest expectations
•Designed to work across device types and guest types
•Powered by our signature Fan Value Score for loyalty tracking
Want a deeper dive into how each model works?
👉 Learn More About Our Survey Models
③ Turn Feedback into Actionable Insights
Feedback only matters if it drives better decisions. GuestInsight gives your team the visibility and tools to act fast and stay ahead of reviews.
📊 Real-time dashboards help monitor guest sentiment and highlight operational blind spots
📈 Trend analysis and AI-powered sentiment detection surface opportunities for improvement
⭐ Our Fan Value Score (FVS) distills guest loyalty potential into a single metric
🔗 Integrations with BI tools, PMS, and CRM platforms give you a 360° view
📝 Happy guests are prompted to leave reviews on your preferred review platforms or social media channels
📢 AI-curated real-time testimonial feeds turn positive feedback into conversion tools
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Smart Feedback, Seamless Workflow
Whether you run a small inn, a fine dining concept, or a multi-property resort brand, our platform adapts to your operation—and brings consistency to your guest experience insights.
Take a tour of our feedback platform specific to your type of hospitality business: