Q: Why GuestInsight?
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Core Values Drive Our Organization & ServicesThe philosophy that has always driven the services we provide for clients to collect the opinions of their guests can be summed up this way:
"Value your guests' opinions. Respect their email inboxes." With our roots in the marketing research industry, we feel really strongly about this. If you do everything possible to demonstrate respect to your potential survey respondents, your results will be better. And, when you're conducting customer (or guest) satisfaction research, the way you in which you ask for opinions is vitally important in how your customers perceive your organization. In fact, how you choose to ask your guests for their feedback may be a component of your guests’ overall satisfaction with your organization. Some other folks in the business of providing customer satisfaction survey services don't see it this way. Maybe it's because they don't have the experience we have in asking people for feedback, or because they just see surveying as another arrow in the email marketing quiver. Frankly, we believe they are wrong. We our happy to offer more lengthy explanations why we believe our way is the best way. We prefer, however, to let you talk to our clients and let them tell you about how our services work for them. Whether you operate a small inn or cafe, a full-service resort or restaurant, or a chain of full service hotels or restaurants, we've got somebody for you to talk to. |