Our Experience
Our team has been at the business of opinion research for a long time.
It starts with our founder and CEO, Jeff Robbins, who has been in the industry for 25 years. Actually, even before that, at The Wharton School of the University of Pennsylvania, he wrote the specification for one of the first panel management and quality control applications for the focus group industry as a Computer Science thesis. Then, after spending 15 years on the qualitative side of the marketing research industry, he founded Database Sciences in 1999 as the Internet was becoming a viable marketing research methodology.
Since 1999, Database Sciences has been helping clients in the consumer products, hospitality, financial services, automotive, and pharma industries maximize the opinion research environment of the Internet. Our unique combination of deep experience in market research and IT, with a specific research focus, sets us apart from other players in the field. Every day, we help our clients definitively obtain their research objectives by knowing how to ask questions, who to ask them of, and how to interpret the answers.
GuestInsight’s Roots
The GuestInsight service grew out of a custom application we built for a B2B client to monitor customer satisfaction 7 years ago. The next step came a few months later; a modification of the application for a regional bank to monitor customer satisfaction in its branches. Finally, one of our advisory board members (with a background in the hospitality business), spearheaded the idea to morph the application into the GuestInsight service that came on line in 2005.
